Academic experience

LLB Law

Bachelor’s Degree

University of Hertfordshire

MSc Marketing

Masters Degree

London Southbank University

 

I saw the law degree as a very fascinating subject, giving me a better understanding of what’s happening around in the world and what rights I have. It was an incredible and valuable experience.

After pursuing my Law degree I came to realisation that as a creative I’d love to learn about marketing to understand the principles and systems I can then apply to work with various brands.

My focus was on digital marketing and branding.

 

Marketing experience

Sector Marketing Manager

Wincanton

 

Leading two major business sectors (Grocery & Consumer and General Merchandising) and overseeing all marketing activities end-to end. Responsible for:

  • Yearly sector strategy

  • Budgeting

  • Content and campaign strategy and reporting

  • Lead generation/account growth/market education

  • Product launch

  • Email campaigns ( Salesforce)

  • Copywriting (social media, emails, website copy, ads)

  • Events production

    Including: trade shows and exclusive in-house events, creation of email campaigns, social media content, exhibition stand design, brochures, videos and landing pages.

  • Video content production

Including: animation/explainer/promotional videos, agency liaison and coordination of in-house production, scriptwriting, storyboard creation, production on site and editorial.

 

Senior Marketing Executive

Wincanton

 

Responsible for Group Marketing and supporting 4 business sectors across 12 industries. Creating content for social media, website, presentations, case studies, events including video, copywriting, graphics and brochures.

 

Marketing Consultant & Content Creator

Freelance at Katy Fly Media

 

I began my freelancing career to enable myself to get involved with as many creative projects as possible.

Client work ranged from website building, re-branding, strategy building, brand audits, social media management, content creation ( video & graphics), art direction as well as the PR aspect of writing blog content or press releases.

 

Marketing Executive

Roots Plants (Ecommerce)

 

Working for a gardening ecommerce start-up Roots Plants, I provided social media strategy, content calendar, influencer outreach, content creation including videos, graphics and product copy on the website.

Head of Marketing

Focus Logistics

 

I was responsible for all the marketing activities on the client side for a B2B logistics company Focus Logistics.

I have developed a communications audit, created a marketing & social media strategy with a calendar, managed budget for PPC campaigns, responsible for branding on all the content produced by the company and liaised with PR and digital agency.

 

Digital Marketing Executive

Threepipe (Ad agency)

 

I began my marketing career with Threepipe after achieving MSc in Marketing. My role was focused on creating and running digital paid media campaigns across social media platforms, display and PPC for high-end B2C clients including:

  • ECB ( England and Wales Cricket Board),

  • Jack Wills

  • Boux Avenue

  • Anytime Fitness

 

Event & Social Media Manager (Founder)

Hip Hop Says

 

I was the founder of a hip hop platform, promoting artists such as DJ’s, MC’s, graffiti writers and dancers via social media and events. I have organised 10 outdoor events called “jams” in one of London’s skateparks celebrating arts and music of hip hop culture and 3 indoor jams. The project has been running for 8 years creating an amazing community and leaving a legacy in London’s hip hop scene.

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Video Production